Description
Price: $10.00
(as of May 10, 2025 00:12:53 UTC – Details)
Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone and brighten while gripping your makeup. This gel-based formula preps and primes your complexion for makeup application while smoothing and brightening the look of dullness. Ideal for all skin tones, it goes on completely clear and creates a dewy finish. All e.l.f. products are free from phthalates, parabens, nonylphenol ethoxylates, triclosan and triclocarban. Proud to be 100% vegan, cruelty-free, and Leaping Bunny Certified. Because kindness is chic.
Product Dimensions : 0.94 x 1.57 x 5.71 inches; 1.45 ounces
Item model number : 81517
UPC : 609332815179
Manufacturer : e.l.f. Cosmetics
ASIN : B0BQQS5GBQ
Country of Origin : USA
MAKEUP PRIMER & SKINCARE: Your skin’s future looks bright—your favorite sticky AF Power Grip Primer is now infused with skin-loving niacinamide to help even out skin tone while giving makeup lasting power.
SMOOTHS & BRIGHTENS COMPLEXION: Niacinamide helps smooth and brighten the look of dullness while Power Grip Primer’s gel-based formula with sticky texture grips makeup for long-lasting wear.
CREATES A DEWY FINISH: Ideal for all skin tones, this primer goes on completely clear and creates a dewy, glowing finish.
HOW TO USE: Apply makeup primer evenly to face before makeup using your fingertips to pat into the skin. The warmth of your fingers will help the product melt into skin for even application. Allow 30 seconds to set before applying makeup.
SKIN-LOVING INGREDIENTS: All e.l.f. products are made from skin-loving ingredients you want, minus the toxins you don’t—all at good-for-you prices. All e.l.f. products are 100% cruelty-free and Vegan
Customers say
Customers find this primer effective, noting it’s better than previous versions and delivers results comparable to more expensive alternatives. The product keeps makeup in place all day and provides a flawless look, with one customer mentioning a nice glowy finish after application. While some customers say it leaves their skin feeling amazing, others report it makes their face super oily. The product’s stickiness receives mixed feedback, with some finding it non-sticky while others describe it as incredibly sticky.
AI-generated from the text of customer reviews
Caroline H. –
Thick, Sticky & Great Product
This is a GREAT primer- and, let me specify, it is particularly great for certain circumstances. After having visited my dermatologist and having to get a few spots removed for biopsy, then days later having to attend an event, it works brilliantly to cover (and flatten) areas. It is MUCH thicker than your typical primer, and it works great whether it be flattening the area of scars, scabs, wrinkles, etc. I would submit that the best usage is waiting 5-10 minutes after application to fully let it set and dry, and then proceeding to the rest of your makeup. It is also great if your makeup tends to fall off easily as the thickness and stickiness hold everything in place to perfection.
Amazon Customer –
Good Product
I can’t compare this to any other primer because it is the only one I have used (I have just recently started wearing make up, other than eyeliner and mascara, again). What I can say is this goes on easily. As other reviewers have said, it feels sticky initially, but dries weightless. I also think it dries quickly so keep that in mind when applying. I do feel as though this is a light product, it does not make me feel like I am wearing a mask. I feel like it evens out my skin texture but I am unsure what, if anything, it does for my foundation and powder (both also e.l.f. brand) but I have not tried using them without this primer. So far I am pleased with this product.
Katie Maglio –
Best moisturizing primer that keeps makeup on
Best primer ever! It moisturizes your face while creating a great grip at the same time. Very important to make sure itâs completely dry before putting on foundation or else youâll be left with a slimy mess. Iâve tried many high end expensive primers, and they do not compare to this one.
Legout gravy mix –
Holds like a champ!
I work in a hot sweaty environment and this keeps my make up on all day! The only thing is I am scent sensitive so I wish it had no smell. If scents donât bother you this is definitely the product to use, it works great!
Kindle Customer –
Power grip primer
This is a great product. A little bit goes a long way. Dries a bit tacky, but once you use your foundation, it really helps set it in. I would recommend it for everyone.
Jazz –
grippiest.
jelly so grippy and sticky on the tippy of the facey, much lovey wuv. All jokes aside I highly recommend. I even have oily skin. And it sits well on my face.
jazzlyn –
Amazing primer
I love this primer, its already almost gone it makes my base super smooth and keeps my makeup on all day!!
K. rockwood –
Too sticky.
Hard to apply. I love elf. I had an other Elf primer so mixed them together. Worked well.
banana –
extremely sticky and left my makeup on for a long time! it was also very hydrating
Placeholder –
Great product. Light and easy to use.
Layal –
Very good
Carla –
Ik hou van deze primer!!! Mijn make-up blijft de hele dag door goed zitten.
Shree mogan –
I was looking to purchase a primer that would really hold the makeup and not cost a bomb. I came across the ELF primer with 4% Niacinamide and it didn’t feel like it was drying my skin using it.